Privacy Policy (If I Grow)

Effective date: 25 February 2026

PGZone Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what data we access, collect, store, use, and share when you use If I Grow (the “App”) on Android and iOS, including where you choose to connect Health Connect by Android and/or Apple Health (HealthKit) (together, “Health Platforms”).

By using the App, you acknowledge that your data will be processed as described in this Privacy Policy.

1. Who we are (Data Controller)

PGZone Ltd is the data controller for personal data processed through the App.

Contact details
Email: hello@ifigrow.com
Address: PGZone Ltd, Manchester, United Kingdom

2. What the App does

If I Grow is a wellbeing app that supports:

- Habit tracking (including calendars, streaks, reminders, and progress history)

- Goal setting (including milestones and progress updates)

- Optional AI coaching conversations

- Optional connection with real-life coaches

- Subscription access to premium features

3. Legal basis for processing (UK GDPR)

We process personal data under one or more of the following lawful bases:

- Consent – e.g., connecting Health Platforms, enabling push notifications, opting into marketing emails, and using optional AI coaching.

- Contractual necessity – providing requested App features and managing subscriptions.

- Legitimate interests – improving the App, maintaining security, preventing misuse, and providing customer support (balanced against your rights).

4. Data we access and/or collect

We collect and process personal data only where necessary to provide and improve the App. The types of data we process depend on how you use the App and the features you enable.

4.1 Account and profile data

We collect:

Email address (for account creation, sign-in, and account management)
Age confirmation (to ensure compliance with minimum age requirements)

4.2 Habit and goal data (entered by you or generated by the App)

We process data you create or interact with in the App, including:

Habits and goals you create (including selected templates such as “Health & Fitness”)
Targets and thresholds (e.g. steps, distance, calories, time, hydration)
Completion status, streaks, and calendar activity
Manual entries you add
Progress history and performance metrics displayed within the App

4.3 Health data via Health Platforms (Health Connect / HealthKit)

If you choose to connect Health Connect (Android) and/or Apple Health / HealthKit (iOS) and grant permissions, we may access health data to enable automatic tracking of habits and goals.

Where health data is used in the App
Health-linked templates are available in:

Habits → Add Habit → Habit Template Library → Health & Fitness
Goals → Add Goal → Goal Template Library / Challenges → Health & Fitness

When enabled:

Habit completion may update automatically based on your activity
Goals may update progress or completion automatically
The Progress view displays entries used to calculate progress

Health data types we may read (with your permission):

Steps
Distance (e.g. walking, running, cycling)
Active calories burned
Exercise/workout sessions and duration
Sleep data
Hydration (water intake)
Weight (body mass)
Body fat percentage

Health data types we may write (only if enabled by you):
If you choose to log certain metrics and enable syncing, we may write:

Hydration (water intake)
Weight
Body fat percentage
Distance entries

We only write data when:

You perform an action in the App (e.g. logging water or weight), and
You have granted write permissions in your Health Platform

Important:
You can disconnect Health Platforms or revoke permissions at any time. If you do, health data access and auto-tracking will stop.

4.4 AI coaching data

If you use AI coaching features, we process:

Messages you send to the AI coach
AI-generated responses
Limited technical metadata (e.g. request IDs, session IDs, usage counts)

AI coaching data may be processed using trusted third-party AI service providers solely to deliver the feature.

We do not use your AI coaching data to train general-purpose AI models.
We process this data only to provide AI responses and improve your experience within the App.

4.5 Coaching connection data (real-life coach matching)

If you request support connecting with a real-life coach, we process information you choose to provide, such as:

Your stated reasons for seeking coaching
Preferences and goals used to match you with a suitable coach

4.6 Subscription and billing data

Subscriptions may be managed via Apple App Store, Google Play, and/or third-party providers such as RevenueCat.

We may process:

Subscription status and entitlement level
Transaction or receipt identifiers required to validate access

We do not collect or store full payment card details.

4.7 Device and usage data

We may automatically collect certain technical and usage data, including:

Device type, operating system, and app version
IP address and approximate location (country or region level)
App interactions (e.g. screens viewed, features used, onboarding progress)
Diagnostic data (e.g. crashes, performance metrics)

This data helps us:

Maintain and improve app performance
Fix bugs and technical issues
Understand how users engage with the App

4.8 Event and analytics data

We may collect event-based data about how you use the App, such as:

Onboarding progress and completion
Feature usage (e.g. habits created, goals completed)
Engagement patterns (e.g. frequency of use, streak activity)

This data is used in aggregated form to:

Improve the App
Measure feature effectiveness
Optimise user experience

We do not use health data for analytics or advertising purposes.

5. How we use your data

We use your personal data to operate, improve, and support the App. Specifically, we use your data to:

Provide core App functionality

Create and manage your account
Enable habit tracking, goal setting, reminders, streaks, and progress visualisation
Store and display your entries, history, and activity

Enable health-based features (where you choose to connect Health Platforms)

Automatically update habit completion and goal progress based on health data
Display progress insights based on your activity (e.g. steps, distance, sleep, hydration, weight)

Deliver AI coaching features (where enabled)

Process your messages and generate AI coaching responses
Provide personalised insights, summaries, and guidance based on your inputs

Support coaching connections (where requested)

Match you with relevant real-life coaches based on the information you provide

Manage subscriptions and access

Verify subscription status and entitlements
Provide access to premium features

Provide customer support

Respond to enquiries and resolve issues
Investigate bugs, errors, or unexpected behaviour

Improve and develop the App

Analyse usage patterns and feature engagement
Understand how users interact with the App
Develop new features and improve existing functionality

Maintain security and prevent misuse

Detect, prevent, and investigate fraud, abuse, or unauthorised access
Protect the integrity and reliability of the App

We process your data only where we have a valid legal basis (see Section 3).

We do not sell your personal data.
We do not use health data for advertising, profiling, or marketing purposes.

6. Health data: permissions, control, and minimisation

- Connecting Health Platforms is optional.

- You control which health data types you share via HealthKit/Health Connect permissions.

- You can revoke access at any time in:
  - - iOS: Apple Health / Health app permissions, and/or
  - - Android: Health Connect permissions and settings.

- We aim to request and use only the minimum data needed for the habits/goals you enable.

7. Data sharing and disclosures

We share personal data only where necessary to operate, maintain, and improve the App, and always in accordance with applicable data protection laws.

Service providers (data processors)

We may share data with trusted third-party providers who support the operation of the App, such as:

Cloud hosting and database providers (to securely store app data)
Analytics and performance monitoring tools (to understand usage and improve reliability)
Messaging and notification services (to deliver in-app or push notifications)
Subscription and entitlement platforms (e.g. RevenueCat)

These providers:

Process data only on our behalf
Are contractually required to protect your data
Cannot use your data for their own independent purposes

AI service providers

Where AI coaching features are used, limited data (such as your messages) may be processed by third-party AI providers solely to deliver responses.

We ensure such providers:

Process data only to provide the AI functionality
Do not use your data to train general-purpose models
Apply appropriate security and data protection safeguards

Coaching connections

If you request to be connected with a real-life coach, we may share the information you provide with relevant coaches or matching services to facilitate that connection.

Legal and regulatory disclosures

We may disclose personal data where required to:

Comply with legal obligations
Respond to lawful requests from authorities
Protect our rights, users, or the public

Business transfers

If PGZone Ltd is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will ensure your data remains protected and inform you where required.

Important notes

We do not sell your personal data
We do not share health data with data brokers or advertisers
We limit data sharing to what is necessary for the purposes described in this policy

8. International transfers

We may process data in the UK and may use service providers that process data in other countries. Where transfers occur, we use appropriate safeguards required under UK GDPR (such as standard contractual clauses or equivalent mechanisms).

9. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account, habit, and goal data

Retained while your account is active
You may delete individual data (e.g. habits, goals, entries) within the App
If you delete your account, we will delete or anonymise this data within a reasonable period

Health data (via Health Platforms)

We access health data only to provide features such as progress tracking and automatic updates
We do not retain more health data than necessary to operate these features
If you disconnect Health Platforms or revoke permissions, access stops immediately

AI coaching data

AI coaching data is processed to provide responses and insights
Where temporarily stored (e.g. for performance, continuity, or support), it is retained only for a limited period and deleted on a rolling basis
We aim to minimise retention wherever possible

Device, analytics, and event data

Retained for a limited period to support performance monitoring, debugging, and product improvement
Typically retained in aggregated or anonymised form where possible

Subscription and transaction data

Retained as required to:
- Verify entitlements
- Comply with legal, tax, and accounting obligations

Customer support data

Retained for as long as necessary to resolve your enquiry and maintain support records
May be retained for a limited period to improve support quality and handle follow-up queries

Account deletion

When you delete your account (or request deletion):

Your personal data will be deleted or anonymised within a reasonable timeframe
Some limited data may be retained where required by law (e.g. financial records) or for legitimate business purposes (e.g. fraud prevention)

We regularly review the data we hold and aim to minimise retention wherever possible.

10. Security

We use reasonable technical and organisational safeguards, including:

- encryption in transit (HTTPS/TLS),

- controlled access (least privilege),

- monitoring and security updates.

No system is 100% secure, but we work to protect your data and reduce risk.

11. Children’s privacy

The App is intended for users aged 14+. We do not knowingly collect personal data from children under 14. If we learn we have collected such data, we will delete it.

12. Your rights (UK GDPR)

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access

You can request a copy of the personal data we hold about you.

Right to rectification

You can request correction of inaccurate or incomplete data.

Right to erasure (“right to be forgotten”)

You can request deletion of your personal data, subject to certain legal exceptions.

Right to restrict processing

You can request that we limit how your data is processed in certain circumstances.

Right to object

You can object to processing based on legitimate interests, where applicable.

Right to data portability

You can request to receive your data in a structured, commonly used, and machine-readable format, where applicable.

Right to withdraw consent

Where we rely on your consent (e.g. Health Platform connections, AI coaching features, notifications, or marketing), you can withdraw that consent at any time.
This will not affect the lawfulness of processing carried out before withdrawal.

How to exercise your rights

To exercise any of these rights, please contact us at:

Email: team@ifigrow.com

We may need to verify your identity before fulfilling your request.

We aim to respond to all valid requests within one month, in accordance with applicable data protection laws.

13. User-generated content

You retain ownership of content you create in the App (such as notes, motivations, and entries). You grant us a limited, non-exclusive licence to process that content only as needed to operate, maintain, and improve the App and provide the services you request (e.g., displaying it to you, syncing it, generating progress summaries).

14. Marketing and communications

- Emails/newsletters: only if you opt in; you can unsubscribe at any time.

- Push notifications: optional; you can disable these in the App or device settings.

15. Tracking and advertising

We may use analytics and attribution tools to understand how users discover and interact with the App, improve performance, and measure the effectiveness of features and marketing.

These tools may collect limited technical and usage data, such as:

Device type, operating system, and app version
App interactions (e.g. screens viewed, features used)
Installation source and campaign attribution (where applicable)

This data is typically processed in an aggregated and privacy-focused manner and does not directly identify you.

Where required, we will request your permission before enabling tracking on your device, including through platform-level permissions such as App Tracking Transparency on iOS.

You can control or disable certain types of tracking through your device settings or by adjusting permissions within the App.

Important:

We do not use health data for advertising, profiling, or marketing purposes
We do not sell your personal data
We do not knowingly share personal data with advertisers for their independent use

If we introduce new forms of tracking or advertising in the future, we will update this Privacy Policy and, where required, seek your consent.

16. Automated decision-making and AI transparency

The App may use automated processing, including artificial intelligence (“AI”), to provide features such as coaching conversations, insights, summaries, and recommendations.

These outputs are generated based on:

Data you provide (e.g. habits, goals, journal entries, messages)
Your interactions with the App

AI-generated outputs are intended to:

Support reflection and personal development
Provide general guidance and suggestions

Important:

AI outputs are informational only and do not constitute medical, financial, psychological, or other professional advice
You should not rely on AI outputs as a substitute for professional advice

Where AI features are used:

Processing may involve trusted third-party AI service providers acting on our behalf
We apply appropriate safeguards to protect your data
We aim to minimise the data used and retained

We do not use automated decision-making that produces legal or similarly significant effects on you without appropriate safeguards.

17. Governing law

This Privacy Policy is governed by the laws of England and Wales. Disputes may be brought in the courts of England and Wales.

18. Contact

For privacy questions or requests:
hello@ifigrow.com
PGZone Ltd, Manchester, UK